May 26, 2010

Just Do It, Make Money

Watching Chris Pirillo right now. You could say this is a motivational video. He says there are plenty of opportunities out there and he recommends blogging. I agree with him there.

I found this video interesting because you get a view of his office workspace. And the video has over 400,000 views. That tells you people found it interesting for whatever reason. What is that reason? His eye-catching dual-display setup? The crazy blinking lights in the background? Is it simply the quality of the content?

OK, 400k views isn’t *that* impressive, but it would take me 40 days to get that much traffic to my blogs. I have not spent much time playing with YouTube yet, but I’m going to assume he gets a fair amount of traffic to his website(s) from his YouTube videos.

What percentage of viewers actually hit his site after watching his YouTube videos? Is there really a way to measure that? I don’t think so, because that is “type in” traffic, which means no URL-referral data. In other words: no way to track it.

Also I’m wondering how he’s promoting his videos, if he’s promoting them at all outside of YouTube.

I unfollowed Chris (on Twitter) a while back because I found his comments a little too random–not very useful. Regardless, I’m on his site now and it looks like he’s using Ustream to live-broadcast himself working in his office. Takes a while for his site to load, probably from all the java code required to run the video streamer and chat app. This slow-loading could impact his ad revenue, increase bounce rate, etc. But it’s also possible this engages people in good way, enough to offset any loss in revenue.



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